Started with the campaign yesterday and the results were, as expected.
Spent $5, got 46 conversions, $0.47 revenue, and lots of useful data to analyze.
With this data, I have lots of questions. I am still not sure, so sharing campaign results and my queries.
Sharing the screenshots of the
BeMob reports.
a) Shall I go with the offer1 only or running all offers is fine?
ROI
Offer 1 : -76.67% , Offer 2: -89.46%, Offer 3: -92.12% , Offer 4: -94.68%, Offer 5: -97.92%
b) Hour of the day shows 16:00 to 16:59. I think it is useless information for this campaign because $5 just got consumed in this period.
Had the amount been more, I would have got more meaningful insight.
c) There are
11 countries providing
more than one conversion
Apart from these, there are some countries with
3 digit visit count but
zero conversions :
Vientnam with 336 visits (cost $0.09), Malaysia 1168 visits (cost $0.032), Morocco 213 visits (cost $0.06), Nepal 167 visits (cost $0.05), Albania 183 visits (cost $0.05), Japan 153 visits (cost $0.04).
Which countries should I keep in the updated (optimized) campaign -
All 11 countries with more than one conversion
OR I can consider some of the other
countries with the
triple-digit visit count too OR some other combination (drop some countries from 11 countries)?
Also, I do not know, how you people see potential in a country. I am sure, it's a subjective matter but most of you would agree at least in 80-90% of your analysis. So, can you please help here?
d) Not sure, how should I arrive at the new bid for the day.
Please suggest.
e) Shall I increase the daily budget to $10 to scale or wait for few more days?
f) Shall I optimize for WebsiteID too at this stage?
What should be my considerations
g) When do you start optimizing for Category?
h) Is there anything I am missing which is important for optimization?
Thanks to all in advance
Other screenshots: