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Question about when to optimize a source


May 16, 2020
Hey all, I keep running into the same issue. I’ll start testing sources in a traffic source, say zeropark. A source will spend about $20-30 dollars and get a few conversations. After digging into the source, the conversions are usually coming from one target. The target might spend less than a dollar usually to give me postive ROI.
My strategy has been to leave it running and collect the targets that convert (even though they only convert once, but spend little), create a whitelist and start a campaign based of targets that convert. So far it hasn’t
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