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Question about bidding and CPM



Super Contributor
Sep 20, 2021
Hello folks. Here I am with a new question.
Just to let you know, all my questions come up while I'm trying to optimize or scale my campaigns. I hope these questions could be useful to other newbies aswell.

While testing we should bid between the 50% and the 70% of our payout. @DEADZ suggest even the 80%.

So if my payout is 0,052% my bidding should be something like 0,036%
Now what happens if the traffic source tells us that the optimal CPM is 0,029%?

How can i take advantage of these data while deciding how much to bid?

Of course we know that the "more" we bid the more we have chance to work with better placementes/zones.
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