PopAds + Monetizer: Zero conversions on Direct Link – What am I doing wrong?

[DeanL]

Hi guys, I’m testing PopAds after moving away from PropellerAds (per Luke’s advice), but I’m struggling.

My Setup:

• Traffic: PopAds (inspired by Servando Silva’s articles).
• Offers: 3 Monetizer "Top Offers," running as direct links.
• Bidding: referencing the "Avg Bid" column for the Smartphone form factor in the PopAds Inventory panel and increasing that value by 20%..

The Problem:I have zero conversions. I see a cost discrepancy in my tracker, which I assume is standard "traffic loss" (as per DoOD’s articles), but I’m concerned about the lack of results. These same offers typically convert for me on PropellerAds.

Questions:

1. Are there specific PopAds settings I’m missing to optimize these campaigns?
2. Is it just a matter of these offers not matching PopAds traffic, or should I be looking at my setup differently?

Any advice is appreciated!