Hi AffLIFTers,
I'm curious to know whether you run campaigns on the weekend.
The reason I ask is because I got a nice surprise when I checked on a campaign this morning and noticed it had done really well on Saturday and Sunday. I haven't touched anything on this campaign for a few weeks, but now that I'm looking back at the stats I can see a clear pattern of profitability dropping mid-week and then going up on the weekend.
My guess is that there's less competition for traffic on the weekend while agencies and in-house teams take time
I'm curious to know whether you run campaigns on the weekend.
The reason I ask is because I got a nice surprise when I checked on a campaign this morning and noticed it had done really well on Saturday and Sunday. I haven't touched anything on this campaign for a few weeks, but now that I'm looking back at the stats I can see a clear pattern of profitability dropping mid-week and then going up on the weekend.
My guess is that there's less competition for traffic on the weekend while agencies and in-house teams take time
