- Joined
- Jun 11, 2018
- Messages
- 334
Key Takeaways
Alex Shkarupa has been at Marketcall since the Pay Per Call channel was a niche corner of affiliate marketing. Ten years later, he is running a seven-person in-house media buying team, adding an AI layer to their operations, and finding serious ROI on traffic sources most affiliates have never tested. The verticals most people chase are either saturated or require more budget than beginners realize. And the compliance conversation is more nuanced than most networks will admit.Watch the Full Interview Here:
If you run performance marketing campaigns on Meta and want to understand what Pay Per Call actually looks like at the operator level, not the conference pitch version, the real day-to-day version, this episode is worth your time.
Alexander Shkarupa is VP of Operations at Marketcall, one of the leading Pay Per Call affiliate networks in the US market. He has been at the company for ten years, starting as an affiliate manager and working his way up through head of affiliates to his current role managing both the affiliate department and an in-house media buying team. He was also one of the first people to start testing the AdPlexity
