- Joined
- Sep 7, 2018
- Messages
- 195
The pattern we keep seeing in publisher audits — editorial and social-traffic sites running 3-5 ad partners in parallel, with 3-5 dashboards, 3-5 payout cycles, and several hours per week going into reconciliation rather than yield optimization. Solid traffic, decent engagement, RPM still capped because the formats aren't competing properly and the operational cost of keeping it running is high.
Genuinely curious what the room is seeing:
Context on where we're coming from: we built MGID One earlier this year specifically because of this fragmentation problem. Single tag, MGID native + Google AdX + rewarded / interstitial / video / vignette / swipe-up under one dashboard. Two recent case studies show 2.4-2.6× RPM lifts on stable traffic with no CWV impact.
Happy to do free setup audits for any Afflift members who want a second look at their current stack. Drop your contact info here, and our team will be in touch.
Looking
Genuinely curious what the room is seeing:
- How many partners on your stack today?
- How many dashboards do you check in a typical week?
- If you've consolidated to one partner — what convinced you to move?
- If you've stayed fragmented — what's the strongest argument for that?
Context on where we're coming from: we built MGID One earlier this year specifically because of this fragmentation problem. Single tag, MGID native + Google AdX + rewarded / interstitial / video / vignette / swipe-up under one dashboard. Two recent case studies show 2.4-2.6× RPM lifts on stable traffic with no CWV impact.
Happy to do free setup audits for any Afflift members who want a second look at their current stack. Drop your contact info here, and our team will be in touch.
Looking
