- Joined
- Jan 28, 2021
- Messages
- 80
Galaksion's team is here and ready to do our best to resolve each individual case.
However, we also need your assistance as some data required for our detailed analysis can only be provided by you. Below, you can find a brief instruction on how to deal with discrepancies.
For those unfamiliar with the term, a discrepancy refers to the difference between the impressions recorded in the ad network account of the advertiser and the impressions according to the tracker/statistics of the affiliate program. There can also be discrepancies in conversions, but we haven't encountered this issue yet.
Causes of discrepancies:
There can be numerous reasons, but the main ones we highlight are:
1. Inappropriate impression tracking tool: JS trackers like Google Analytics are not suitable for this purpose. It is better to use redirect trackers such as Voluum, Binom, etc.
2. Filters on the side of the tracker/affiliate program: If the client has specific filters configured in the tracker that do not accept part of the traffic, this can also lead to discrepancies. We usually request a screenshot of the filters to understand if any traffic is being filtered out.
3. Tracker server locations: It is essential to know where
However, we also need your assistance as some data required for our detailed analysis can only be provided by you. Below, you can find a brief instruction on how to deal with discrepancies.
For those unfamiliar with the term, a discrepancy refers to the difference between the impressions recorded in the ad network account of the advertiser and the impressions according to the tracker/statistics of the affiliate program. There can also be discrepancies in conversions, but we haven't encountered this issue yet.
Causes of discrepancies:
There can be numerous reasons, but the main ones we highlight are:
1. Inappropriate impression tracking tool: JS trackers like Google Analytics are not suitable for this purpose. It is better to use redirect trackers such as Voluum, Binom, etc.
2. Filters on the side of the tracker/affiliate program: If the client has specific filters configured in the tracker that do not accept part of the traffic, this can also lead to discrepancies. We usually request a screenshot of the filters to understand if any traffic is being filtered out.
3. Tracker server locations: It is essential to know where
