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Campaign Optimizations: Landing Page Or Ad Copy


Aug 11, 2020
Hi Guys,

Hope you can help me with this (im new to CPA and push traffic)

When making campaign optimizations, what is more important - testing and optimizing the lander, or testing and optimizing the ad copy. I know that ideally you want to do both, but I want to have an idea of which aspect usually has a bigger impact, so i can put my focus there and test more etc.

Reason being is that i have a campaign with an ROI of 0.5 currently, and im triying to figure out if i should do
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