Direct from Master @JackySan's brain:
Ok so actually last time I didn't read the text and just had a quick glance at your page.
Now I actually read it.
I also had a look at the other one and as far as I can tell, none of these pages is a good fit for PPC.
This one would be Ok for native:
wifiultraboostafflift.s3.ap-south-1.amazonaws.com
And this one:
wifiultraboostafflift.s3.ap-south-1.amazonaws.com
It would only be good as a 2nd page of your funnel, ie after the presell / review / description / advertorial.
Or for retargeting.
About this one:
wifiultraboostafflift.s3.ap-south-1.amazonaws.com
Advertorials like this do not do well on PPC, I've tested several in the past.
It is too "sensational" - the part about the ISPs controversy is not believable. It won't work on high-intent search traffic where people know what they are looking for.
When someone clicks on your "review" ad, you clearly mention review there, but the page doesn't look like a review at all.
You're attracting people who may already be hesitating between wifi extenders and want to check out another option or validate that their current favorite option is a good fit for them.
But this page screams "I want to sell you this at all cost"
Also in your ad, when you clearly mention that it's a review, add the cost of the product directly there. It will reduce the amount of curiosity clicks - on PPC you don't want the MOST clicks, you want the most targeted ones instead, because each click costs you money. This is not the case when paying on CPM basis, like on FB and many native networks for example.
That being said, I have had great success with this model on PPC, but you must have these in place:
1/ A clean and relatively short presell - don't make it too long and don't make it clustered.
You want to introduce the product as a reviewer. You don't want people eyes to move through your article to the sidebar and vice versa.
2/ You do have to be a little bit pushy but with some balance. It must look and feel credible.
3/ What I like to do is to list features and immediately translate them into benefits. Usually one or two sentences per feature/benefit.
4/ Do not have your affiliate link above the fold. Do not link images to the order form. Do not have a special offer in the sidebar immediately visible when someone visits the page for 2 reasons:
* It makes it feel unauthentic and biased.
* It leads to non-targeted click-throughs. Yes your LP CTR will look great, but it's non-qualified traffic. It will not convert and it will hurt the trustiness factor of your "review". Do not send people to the offer before having explained why the product is a great fit for them.
5/ And actually do not send traffic to the offer page directly unless it has testimonials. Build another page that is filled with customer testimonials.
The flow should look like this:
A/ Your ad: mention it is a review and mention the price directly there
B/ Your "review": A bit pushy but not too much - no link above the fold, no cluster - must be clean and to the point
C/ Social proof - a page that has customer testimonials
D/ Order form
I can give you an example of one of my campaigns, but I'd like this to benefit afflift users as well.
If you want, let's continue this discussion in the forum.
Create a thread with your ads and review pages on afflift in the search traffic section (it doesn't have enough activity), I'll post my comments there and give an example campaign.