Launching a New Direct Ads Campaign
Now that I’ve shown how to add funds to your account, add
BidVertiser to the tracker, and set up a global postback, it’s time to explain how to launch your first campaign.
In this post, I’ll guide you through launching a Direct Ads campaign.
Select Create New Campaign from the left menu. You’ll find this option under the Campaigns section.
Ad Type
In the first step, you need to select the Ad Type. Click on the Direct Ads image, then click the Create Direct Ad button.
GEO
Next, select the GEO (geographic location) for your campaign. You can choose one or multiple countries.
There’s also an option to target by region, state, or even city, but only if you’ve selected a single country. Once you're done, click the Next button.
Targeting
In the third step, Targeting, you can choose to target all websites (Run of Network) or limit your campaign to specific sites by entering keywords.
A few recommendations:
- Use broad keywords, preferably one keyword per phrase (two at most).
- Avoid long-tail keywords.
- Don’t use special characters like [, {, /, or &.
- To exclude keywords, use a minus sign (e.g., -keyword).
Targeting competitor brand names can attract highly engaged visitors. For example, using the keyword “Adidas” while promoting sports shoes can help drive traffic, even for another brand.
TIP: Take some time here to think what will work better for your offer - Run Of Network traffic with no targeting at a cheaper price - or keywords/brand targeting for targeted traffic but with a higher bid price. I would think that affiliate offers that pay high revenue will work with keywords/brands.
Quality
The fourth step, Quality, lets you filter target sites by quality score.
NOTE: This option is available only if you chose “Run of Network” in the previous step. A higher score typically means higher traffic quality but less volume and higher costs. You can change this anytime by clicking the Targeting button.
TIP: Direct Ads can be highly converting and it is best to choose “All Websites” to get the best mix of volume and conversions - and focus on Subid tracking that I will discuss later.
Bid
Now it’s time to set your bid. The Direct Ads format uses a CPV (cost per view) pricing model, so you’ll enter the bid amount for each visit.
Enter your value in the Your Bid field. The Effective Bid shown is only a starting point. For higher traffic volume, you'll usually need to bid more. It's best to increase the bid gradually to reach your desired traffic level.
The third column, Bid Range, gives you an idea of the typical bid levels.
Click the Real Time Bid Analyzer button to see a popup with bid estimates.
You can select the OS and browser you want estimates for. Here’s an example for a Windows/Chrome combination:
Click Set to My Ad to apply a bid.
NOTE: Setting a CPV bid of $0.24697 means you'll pay $246.97 for 1,000 visits. Be careful when setting your bid.
Creative
Next is the creative section. With Direct Ads, you don’t need traditional creatives like you would for push ads. You only need to provide your campaign URL (or direct link to the offer page, if you’re not using a landing page).
On this page, enter:
- Ad Name: Any name you like.
- Destination URL: Use the campaign URL from your tracker.
- Traffic Source Type: Choose either Mainstream or Adult (not both).
- Frequency Filter: Also known as frequency capping, this controls how often the same visitor sees your ad within a selected time period.
TIP: If you run an affiliate offer with certain cookie lifetime - you can match the Frequency Filter to this value in order to maximize the effectiveness of the campaign
Tracking Macros
There are 10 available macros that you can use in your Campaign URL. These are:
- Traffic source - {BV_SRCID}
- Search Term / Contextual data (if applicable) - {BV_KEYWORD}
- Your Keyword - {BV_DBKEYWORD}
- Unique Click ID to use with server to server postback for conversion tracking - {BV_CLICKID}
- Campaign ID - {BV_CAMPID}
- Country, Alpha 2 - {BV_GEO}
- Your campaign's bid (in US$) - {BV_BID}
- Country - {BV_COUNTRY}
- Region - {BV_REGION}
- City - {BV_CITY}
There is also one additional macro that’s available for Contextual Pops only:
- Referring domain - {BV_DOMREF}
Budget
Set your Daily Ad Budget to control daily spending. It’s strongly recommended to set a daily or total budget to
avoid overspending due to mistakes. Once your campaign runs smoothly and traffic flows in, you can increase or remove the budget limit.
The minimum daily budget for Direct Ads campaigns is $5.
Once you're finished, click either Complete and Pause Campaign or Complete and Start Campaign, depending on when you want traffic to begin.
Advanced Settings
You’ve probably noticed the Advanced Settings tab, but you won’t be able to use it until the campaign is submitted. After submission, you'll gain access to additional settings. Here is a list of all tabs in the Advanced Settings popup:
- Daily Ad Budget
- Geo Targeting
- Language Targeting
- Targeting
- OS / Browser
- Connection Type
- Carrier Targeting
- Quality Score
- Day Parting
- Subid Blacklisting
- Subid Whitelisting
- Bid Override
- Bid Automation
- Bid Automation Log
- Pin Code Data
On the Manage Campaigns page, click the corresponding button to access a popup with these options:
And then you’ll see additional options in a popup like this one:
You'll see some familiar options, such as:
- Daily Ad Budget
- Geo Targeting
- Targeting
- Quality Score
But you'll also find several new ones.
Language Targeting
Use this option only if it's crucial for your campaign. Activating language targeting will reduce your traffic volume.
Don’t forget to click Update to save your settings.
TIP: Only use language targeting when aiming for a specific audience within a country where that language is not the dominant one.
For example:
Targeting Spanish in the USA to reach Hispanic users makes sense.
Targeting English in the USA can unnecessarily limit reach and harm results.
OS / Browser
Choose which operating systems and browsers you want to target. For example, if you want to target only mobile users, disable all desktop OS and browsers.
You can also fine-tune targeting by version using the sliders next to each OS/browser.
Remember to click Update at the bottom of the form.
Connection type
In case you need to target specific connection types, for example just businesses, or just residential traffic - use this option to set your desired type.
Click Update to apply your settings.
TIP: For most use cases, keep the detault settings.
Carrier Targeting
If you’ve selected only mobile devices under the OS / Browser tab, you’ll also have access to the Carrier Targeting tab.
In this tab, you’ll be able to select if you want to buy all mobile traffic, WIFI only traffic or Carrier only traffic.
Day Parting
Use this setting if you want to show your ads only on specific days or during specific hours.
You can set the timezone, enable daylight savings, and select days/hours.
Click the Update Day Parting button when you're done.
TIP: The timezone setting does not change the timezone of the campaign and it is only meant to allow you to set the required hours more easily.
Subid Blacklisting
Traffic source IDs are passed to your Target URL via the {BV_SRCID} macro. If certain sources don’t perform well, you can exclude them by entering their SubIDs here. You won’t receive traffic from those sources anymore.
TIP: The importance of Subid tracking is crucial and can have a huge affect over campaign performance. Remember, not every Subid performs the same for every offer and focusing on Subid tracking will get your ROI to a new level.
Subid Whitelisting
If you only want traffic from specific SubIDs, use this option. Once you add even one whitelisted SubID, your campaign will only receive traffic from the whitelisted ones. All others will be excluded automatically.
Bid Override
Bid Override lets you adjust bids for specific SubIDs. For instance, if a SubID is performing well and you want more traffic without raising your campaign-wide bid, use this to increase the bid for that SubID only.
Similarly, you can set a lower bid for underperforming SubIDs without blacklisting them.
Bid Automation
Bid Automation is BidVertiser’s internal optimization tool. It can automatically blacklist SubIDs or adjust their bids based on rules you define.
Two main features:
- SubID Blacklisting: Exclude SubIDs based on conversion or cost-per-conversion rules.
- SubID Automatic Bidding: Automatically adjust bids for specific SubIDs.
SubID Blacklisting Example
If a SubID generates 4 conversions from 2,000 clicks (0.2% conversion rate), and your target is 0.5%, it will be blacklisted.
For cost-per-conversion: if 5 conversions from 2,000 clicks cost $20 (at $0.01 per click), that’s $4 per conversion. If your target is $2, the SubID will be blacklisted.
You can choose timeframes of 1 week, 2 weeks, 3 weeks, or 1 month, and define the minimum number of clicks required before applying the rule.
SubID Automatic Bidding Example
This bid will override the general campaign bid.
If a SubID generates $40 from 2,000 clicks and you use an 80% factor, the new bid will be:
40 / 2,000 * 0.8 = $0.016
An 80% factor targets a 20% profit. A 50% factor means 50% profit, but lower factors may reduce traffic volume.
Always click Update to save your settings.
NOTE: Before using this feature, ensure that your Global Postback is working correctly and at least one conversion has been recorded. Otherwise, Auto Optimization won’t be activated.
Bid Automation Log
If Bid Automation is enabled and changes occur, you’ll be able to review them in this section.
TIP: Before enabling Bid Automation, double-check that your Global Postback is working properly and that at least one conversion has been tracked. Only then will automatic optimization start functioning.
Best practice: Start with the suggested effective bid and gradually increase it to reach your desired traffic volume.
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