- Joined
- Apr 17, 2018
- Messages
- 22,897
A few days ago, I started my first ZeroPark push notification campaign. If you've been following my content, then you know I've had a really good year this year with ZeroPark. I spent a majority of this year running redirect and pop campaigns with ZeroPark and was generating $5-10k/month. The main offers I was pushing have somewhat died so I decided to stop while I was ahead.
HOWEVER, I am back at it with ZeroPark and I'm testing their new push notification traffic
For this follow along, I have $1,000 in my ZeroPark account and I'll be using their push traffic, Voluum as my tracker, and a wide array of offers in a bunch of different GEOs from PeerFly.
It's not pretty. haha.
FIRST BIG MISTAKE
Okay, I was eager to jump on and give this a try. I created a new campaign with an offer I've been promoting using MegaPush. I set the bid (CPC) at ZeroPark's suggested minimum. BIG MISTAKE. From now on, I will be setting the minimum bid for these push notification campaigns at the absolute minimum that ZeroPark will allow (depends on GEO, most are $0.005-$0.01).
I blew through a lot of budget with terrible ROI really quick at the minimum bid for that particular GEO.
ZeroPark allows you to optimize based on a few different things, but most important in my opinion are the SOURCE and TARGET (same as with their redirect/pop traffic). I've already removed some sources in my campaigns that weren't performing.
I will also be optimizing on:
All of this does require quite a bit of data, but I have a pretty good budget I am working with. My goal is to be ROI positive by the time I get through this initial $1000. If I am able to get ROI positive, which I believe I will, then I'll add more funds and work on scaling the sources/targets that are ROI positive (I already have a few).
I am hopeful that @Zeropark will add the ability to create a source/target campaign soon like you can with their other channels. Being able to setup a separate campaign with the specific target/sources that are profitable worked well for me on their other channels
I'll post another update soon. As I mentioned in another thread, I am using this PNG compression tool to help make my images meet their size requirements. HIGHLY RECOMMENDED.
Let's make some money!
NOVEMBER 7th
Okay, yesterday didn't go great. I'm going to keep the same screenshot as above for the total time since I started the campaigns (for this budget):
Overall, my ROI has decreased (-9%). I went through this morning and did some optimizations that I hope will help:
Overall, disappointed that I wasn't able to get some of the new campaigns off the ground yesterday. They are dragging down my ROI right now, but it's okay. I've cause the ones with no potential.
My best GEOs right now are Brazil, Indonesia, and Thailand.
I'll post an update once I have my video ready. As of this morning:
Spend: $528.54
Made: $218.05
ROI: -46.83%.
CPV: $0.0073 (BIG MISTAKE really drove this up. Need to average it down with more $0.005 clicks)
EPV: $0.00387
NOVEMBER 7th
Yesterday went better. The optimizations I did helped push some of my campaigns into the green:
There is still some room for improvement. I have more data now and will try some more optimizations. This morning is off to a terrible start so hopefully I see some conversions roll in over the next few hours. I noticed that with the main offers I am pushing, conversions can take a few hours to actually happen after the click. It's just the nature of the offer. This morning, I've had several conversions from clicks from the 6th. Here is an update on my total breakdown:
Spend: $687.82
Made: $388.35
ROI: -43.54%
CPV: $0.0068
EPV: $0.00384
Optimizing campaigns with @Zeropark push notification traffic will be much easier once they add the ability to create Target/Source campaigns
HOWEVER, I am back at it with ZeroPark and I'm testing their new push notification traffic
For this follow along, I have $1,000 in my ZeroPark account and I'll be using their push traffic, Voluum as my tracker, and a wide array of offers in a bunch of different GEOs from PeerFly.
- Budget: $1000
- Traffic source: ZeroPark Push
- Tracker: Voluum (fully integrated into ZeroPark it only makes sense to use it)
- Affiliate network: PeerFly
- Offers: Mostly CPL with $5+ payout
It's not pretty. haha.
FIRST BIG MISTAKE
Okay, I was eager to jump on and give this a try. I created a new campaign with an offer I've been promoting using MegaPush. I set the bid (CPC) at ZeroPark's suggested minimum. BIG MISTAKE. From now on, I will be setting the minimum bid for these push notification campaigns at the absolute minimum that ZeroPark will allow (depends on GEO, most are $0.005-$0.01).
I blew through a lot of budget with terrible ROI really quick at the minimum bid for that particular GEO.
ZeroPark allows you to optimize based on a few different things, but most important in my opinion are the SOURCE and TARGET (same as with their redirect/pop traffic). I've already removed some sources in my campaigns that weren't performing.
I will also be optimizing on:
- Browser
- OS
- Device
- Day parting
All of this does require quite a bit of data, but I have a pretty good budget I am working with. My goal is to be ROI positive by the time I get through this initial $1000. If I am able to get ROI positive, which I believe I will, then I'll add more funds and work on scaling the sources/targets that are ROI positive (I already have a few).
I am hopeful that @Zeropark will add the ability to create a source/target campaign soon like you can with their other channels. Being able to setup a separate campaign with the specific target/sources that are profitable worked well for me on their other channels
I'll post another update soon. As I mentioned in another thread, I am using this PNG compression tool to help make my images meet their size requirements. HIGHLY RECOMMENDED.
Let's make some money!
NOVEMBER 7th
Okay, yesterday didn't go great. I'm going to keep the same screenshot as above for the total time since I started the campaigns (for this budget):
Overall, my ROI has decreased (-9%). I went through this morning and did some optimizations that I hope will help:
- I paused sources that were ROI negative (even with conversions).
- I paused targets that were also ROI negative.
- I put in manual bids for some of the sources/targets in the campaign spending the most because the average bid is still way too high (see BIG MISTAKE above lol).
Overall, disappointed that I wasn't able to get some of the new campaigns off the ground yesterday. They are dragging down my ROI right now, but it's okay. I've cause the ones with no potential.
My best GEOs right now are Brazil, Indonesia, and Thailand.
I'll post an update once I have my video ready. As of this morning:
Spend: $528.54
Made: $218.05
ROI: -46.83%.
CPV: $0.0073 (BIG MISTAKE really drove this up. Need to average it down with more $0.005 clicks)
EPV: $0.00387
NOVEMBER 7th
Yesterday went better. The optimizations I did helped push some of my campaigns into the green:
There is still some room for improvement. I have more data now and will try some more optimizations. This morning is off to a terrible start so hopefully I see some conversions roll in over the next few hours. I noticed that with the main offers I am pushing, conversions can take a few hours to actually happen after the click. It's just the nature of the offer. This morning, I've had several conversions from clicks from the 6th. Here is an update on my total breakdown:
Spend: $687.82
Made: $388.35
ROI: -43.54%
CPV: $0.0068
EPV: $0.00384
Optimizing campaigns with @Zeropark push notification traffic will be much easier once they add the ability to create Target/Source campaigns
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For the uninitiated, can you explain the terms 'source' and 'target' for this type of traffic?
