Why Your Search Advertising Might Not Be Working: Explaining the Common Mistakes in Keywords and Negative Keywords for Google Ads

[YeezyPay]

Many beginners who set up search advertising in Google Ads overlook the importance of working with keywords and negative keywords due to their lack of knowledge and experience. However, even experienced media buyers often make mistakes, resulting in wasted budgets. While these errors may not be critical in most cases, analyzing common mistakes and finding solutions can help minimize risks.

YeezyPay, an agency account service, often receives inquiries from Google Ads users seeking help with keyword-related issues. Their team has decided to share the top keyword errors in Google Ads and their solutions with everyone.

Ignoring detailed keyword clustering in a search campaign​

Some media buyers and advertisers rush to launch their advertising campaigns without separating ads and keywords into appropriate groups. They often collect both keywords and ads into a single general group, directing traffic to the main page or a single landing page option.

However, this approach overlooks the need to cater to the target audience specifically. Users click on the ad, but when they reach the landing page, they don't find the information they need and leave. As a result, relevant leads are lost, and the advertising platform's algorithms interpret it as