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Why aren't BeMob and PopAds metrics aligned?

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AffiliateNate

Super Contributor
Joined
Jul 25, 2023
Messages
209
Hi,

I am using BeMob as my tracker and used PopAds as my traffic source in a campaign. Any idea / likely guesses why the amount “spent” on PopAds doesn’t match the “cost” on BeMob? (Is this normal? Asking as a beginner)

  • August 1: 4.66 spent on PopAds but $2.322 cost on BeMob
  • August 2: 4.01 spent on PopAds but $1.790 cost on BeMob
  • August 3: 0.72 spent on PopAds but $0.200 cost on BeMob

Thanks!
Nathan
 
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