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Guide The Token Bible - PPV Edition



Staff Member
Community Leader
May 9, 2018
Update: You can also check out our Push token Bible here.

For new affiliates trying the paid traffic waters, understanding tracking is one of the most difficult tasks.
Tokens, CTR, Clickids, postbacks, etc. are hard things to swallow but they are a must in many of the traffic sources.

Having said that, another problem is setting up and finding information about the dynamic tokens available for each traffic source.
It's weird but it happens, that traffic sources don't have proper documentation or the info is hidden between their FAQs and you just want to know which tokens are available to track on your campaign.

Some trackers have added templates but a lot of sources aren't there, or the source adds new tokens and the templates aren't updated.
Anyways, my idea here is to make a compilation of all the tracking tokens available in PPV sources (I'll make other threads for other traffic sources) so that you can come again and again to check this thread in case you want to test a new traffic source.

For newbies, here's a quick clarification on what you need to put attention to:

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