- Aug 10, 2018
I wished this was true but I’m not so sure. If was like that IM would be a lot easier. I’m afraid to break it out to you my friend but there is a lot of bots around. Fortunately we have trackers but by the point to cut all the bots you are already losing hope on the campaign. Sad
Hi Guilherme, hahaha yes you're 100% right. But Bots have emotions, too! Just kidding! ;-)
You're right, the bot traffic s#cks. As you said there are trackers for it. Maybe blacklisting more aggressive can help. Once you blacklisted the worse bot placements, maybe then you can get the campaign profitable.
My suggestion would be to include the bot-blacklisting phase into your test budget. I don't have a fixed rule for that, but if you can add another 1x payout just for the bot-traffic killing to your test budget. Maybe this can change the way you approach (and feel about) it. (Mindset)
Offer has a $10 payout.
Your test budget is 3x Payout (so $30)
Now that we know that bot traffic is a problem, we might add another $10.
= $50 total test budget.
If you spend this over 3-4 days I'm sure you'll be able to blacklist the bad placements very fast so the next $50 test-loop will look much better in terms of ROI.
Maybe we should test it and do a follow along about it? ;-)