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In Page Push vs Classic Push

dogmatik

Contributor
Joined
Feb 26, 2023
Messages
37
So I recently ran a campaign (well two) both to the same landing page offer with the only difference being one as in-page push and the other classic push.

For the in-page push I had the following:
ImpressionsAd ClicksOffer Clicks
140,3861,99815
And for the classic push:
ImpressionsAd ClicksOffer Clicks
2,714,904420109
Those are impressions and clicks to my lander and then offer.

Is it normal to see such a difference in the CTR rate for in-page?
This was my first in-page push campaign. Are people just miss clicking?
Both campaigns were targeting mobile phones only.

Thanks in advance for any
 
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