Below is a screenshot of recently available traffic for one of my campaigns.
Questions,
1. Why would you pay $2 CPM for the same estimated traffic at $1 CPM?
2. I'm currently bidding $0.5 CPM, with a traffic estimate of 61,000. Is it worth increasing the bid to $1 CPM, i.e. doubling it, for an estimated traffic increase of 72,000, i.e. 18%?
3. If I look at the price I'm paying for each individual zone ID, most of them are coming nowhere near $0.5CPM (although two have exceeded it). Therefore is it even worth considering increasing my bid?
I'm trying to scale
Questions,
1. Why would you pay $2 CPM for the same estimated traffic at $1 CPM?
2. I'm currently bidding $0.5 CPM, with a traffic estimate of 61,000. Is it worth increasing the bid to $1 CPM, i.e. doubling it, for an estimated traffic increase of 72,000, i.e. 18%?
3. If I look at the price I'm paying for each individual zone ID, most of them are coming nowhere near $0.5CPM (although two have exceeded it). Therefore is it even worth considering increasing my bid?
I'm trying to scale
