- Joined
- May 3, 2018
- Messages
- 604
Hey guys!
Regardless of how experienced you are and how well you've learned to optimize campaigns, at some point, your ROI will fall into red and you’ll have to do something to pick it back up.
If you need some help just look at these tips and tricks on how to combat negative ROI and bring your campaigns back to profitability.
Negative ROI happens when your ad spend is greater than the profits coming from ad conversions. Assuming you are running a RON campaign, your traffic is coming from a large number of sources. Under each source there are numbers of smaller placements, for example targets, each bringing you a small portion of traffic.
Not every placement, target, or source, will match your offer. Some of them will be so mismatched that they won’t bring a single conversion. Some of them will convert well but only for more expensive placements (higher bids). And some of them will perform well right from the start.
Launch a whitelist campaign
The first method of combating negative ROI is using whitelists. You have 3 possible options.
️ Make your own whitelist – Look at the data and find the best converting placements (preferably green
Regardless of how experienced you are and how well you've learned to optimize campaigns, at some point, your ROI will fall into red and you’ll have to do something to pick it back up.
If you need some help just look at these tips and tricks on how to combat negative ROI and bring your campaigns back to profitability.
Negative ROI happens when your ad spend is greater than the profits coming from ad conversions. Assuming you are running a RON campaign, your traffic is coming from a large number of sources. Under each source there are numbers of smaller placements, for example targets, each bringing you a small portion of traffic. Not every placement, target, or source, will match your offer. Some of them will be so mismatched that they won’t bring a single conversion. Some of them will convert well but only for more expensive placements (higher bids). And some of them will perform well right from the start.Launch a whitelist campaign
The first method of combating negative ROI is using whitelists. You have 3 possible options.
️ Make your own whitelist – Look at the data and find the best converting placements (preferably green
