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General Push Questions

CrakRevenue

doubledouble

Super Contributor
Joined
Oct 5, 2019
Messages
278
He Afflifters,

Up until about 3 weeks ago 90% of the traffic that we bought was pops. (some native but that was it)

We started out with Push which has been great we have had some really superb campaigns going that were able to get into the XXXX revenue per day which has been incredible. But there are still some things that we are discovering and wanted to touch base with people on here as to how they combat them or what they do about it.

a) When scaling - typically we scaled horizontally to other networks which for the most part worked really well - I believe Luke posted about this. Horizontally however by opening into Medium/Low engagement segments, has not been very good at all. Do other people find this?
b) Push seems to be very volatile, aside from 1 of the campaigns the conversion rate is all over the place. Is that normal and expected
c) Creative fatigue, how real is it relative to say a pop landing page. We have had pop landing pages last for months. Is that possible with a push creative, or should we be looking to refresh it all the time? And
 
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