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- Dec 29, 2018
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- 208
This case study demonstrates how the right combination of ad format and niche can drive meaningful results. By aligning strategy with execution, the use of the 300x250 banner format and targeted US traffic proved effective. Read on to see how this approach resulted in $1,675 in earnings and a 32% ROI in just a few weeks.
Campaign Overview
- Offer Vertical: AI
- GEO: US
- Offer Payout (CPS*): $25
- Target CPA (CPS): $20
- Target CPA (Registration): $1.5
- CPC Rate: $0.02
Campaign Setup
The campaign was launched using 300x250 banner ads.Pricing Model: CPC
Initial Settings:
- Frequency Capping (Impressions): 3 per 12 hours
- Frequency Capping (Clicks): 1 per 24 hours
- OS Types: Mobile, Desktop (Android, iOS, Windows, macOS)
- Device Types: Phone, Desktop
- Browser Language: English
- Targeting: RON (Run of Network, no zone restrictions)
- Daily Budget: $50