- Joined
- Jun 28, 2024
- Messages
- 123
Sorry if this is a dumb question, but it's about SmartCPM.
On PropellerAds I read that SmartCPM is a bidding model that saves you money.
But here's what I can't wrap my head around: if I set both plain CPM and SmartCPM to $0.5,
then SmartCPM should always end up cheaper
— or at worst, cost exactly the same as plain CPM. It can never cost more.
So wouldn't everyone just pick SmartCPM every single time?
If that's true, why does PropellerAds even keep a plain CPM bidding option?
Why not just offer SmartCPM only?
Thanks in advance — genuinely curious what I'm missing here.
On PropellerAds I read that SmartCPM is a bidding model that saves you money.
But here's what I can't wrap my head around: if I set both plain CPM and SmartCPM to $0.5,
then SmartCPM should always end up cheaper
— or at worst, cost exactly the same as plain CPM. It can never cost more.
So wouldn't everyone just pick SmartCPM every single time?
If that's true, why does PropellerAds even keep a plain CPM bidding option?
Why not just offer SmartCPM only?
Thanks in advance — genuinely curious what I'm missing here.


