AffiliateNate
Contributor
- Joined
- Jul 25, 2023
- Messages
- 87
I'm trying to better understand the 3 pricing models for Popunders on PropellerAds, and how they might strategically be used together.
(I realize this might be a lot of questions, so even if you would be willing to answer just one, I would be appreciative
.)
(I realize this might be a lot of questions, so even if you would be willing to answer just one, I would be appreciative
- In what way is CPA Goal "Best for: cost-effective spending"?
- If CPA Goal really is the most cost-effective pricing model, then why would anyone ever consider using SmartCPM or CPM?
- In what way is SmartCPM "Best for: testing"? (I was under the impression that CPA Goal is best for testing.)
- Why would I choose CPA Goal over SmartCPM or vice versa?
- My understanding is that SmartCPM is just CPM applied at a per-zone level. Why then would we ever choose CPM over SmartCPM? (The advantages that SmartCPM has over CPM are clear, but the advantages in the reverse direction are not.)
- If I have a CPA Goal campaign that I want to scale, my understanding is that an intelligent next step would be to do so with a CPM campaign. How? (6a. Are we just taking whitelists from the CPA goal campaign and then using that in the CPM campaign?