Smart CPM vs Smart CPA: win top traffic with the model that truly fits your goal

[Galaksion]

Last year, Galaksion introduced two brand-new pricing models.

Both Smart CPM and Smart CPA automate the bidding process and help you win high-quality traffic at a more reasonable price. Sounds quite profit-promising, right?

But here’s the catch: you can only pick one when launching your ad campaign.
Each one has its advantages and serves different goals. Mastering both, though… Talk about potential for profit almost right upon launch.

In this article, we’ll break down these models side by side so you know exactly which one best fits your next ad campaign.

Because when done right, Smart CPM and Smart CPA can do wonders for your ROI.

Quick comparison chart

Here’s a brief breakdown of each model’s characteristics.

If you still have questions and want to dive deeper, let’s talk details.


Everything you need to know about Smart CPM & Smart CPA

• Second-price auction logic

Both sCPM and sCPA automate your bidding process based on competition. How?

Imagine you and other advertisers are fighting for the same slice of traffic.

Here’s how the sCPM / sCPA algorithm works:

You set the max rate you’re willing to pay.
The system analyzes