Guide Popunder Complete Guide - Agency Playbook (Chinese Guide Included)

[maxjmac]

Chinese version: https://maxjmac.com/media-buy/popunder-guide/

Popunder is the most classic ad format on PropellerAds, and the easiest one to get started with. No creatives needed — it sends users straight to your page.

What Is Popunder​

Popunder is a full-page ad format. It works like this:

A user is browsing a website and clicks somewhere on the page. The browser opens the page they intended to visit in a new tab, while your target page loads in the original tab. The user doesn't notice at the time. When they close or minimize their current tab, they discover your target page.

Throughout this process, the user doesn't see a banner or a video — they see your Landing Page directly. In other words, your Landing Page is the ad itself.

Many people confuse Popunder with Popup. The difference is straightforward: a Popup opens in a new tab, interrupting what the user is viewing — the content they expected is replaced by an ad page, which feels intrusive. A Popunder opens in the background without disrupting the browsing experience or the expected content, making it much less intrusive. What you think of as "annoying pop-up ads" are mostly Popups. Popunder offers a significantly better