Beginner needs yours help understanding the basics please?

[Hopeful]

Hey guys, I created my first Campaign but seems I did not set it up right. I think part of the problem is I am not understanding some fundamentals.

I do not want to be a "copycat", just following the Guides without understanding what and why I am doing certain things. So I want to start from the very beginning and ask you fellow members for help in explaining whatever you can please?

Luke and the guys at Mobipium are very helpful but I should not and don't wish to burden them with my very basic questions ok guys? Thanks in advance for your help, many blessings, Mike.