I've been testing this for a while but since some users ask about general numbers from time to time I thought we could make a nice case study and run some tests to check the average CTR of push notifications and gather some data. Obviously the test isn't going to be easily replicable since the results change due to several factors including:
- Creatives
- OS/Browser
- Geo
- Traffic Source
- Vertical
- Filters and segmentation
- etc.