Guide 🟦 How to Start With BidVertiser Traffic Source?

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Launching a New Banner Ads Campaign​

The last ad format I’ll cover is Banner Ads.

Start by selecting Create New Campaign from the left menu under the Campaigns section.

Ad Type

In the first step, choose your Ad Type. Click on the Banner Ads image, then click Create Banner Ad.

GEO

Next, select the GEOs you want to target. You can pick one or more countries.

You also have the option to target specific regions, states, or even cities - but only if you’ve selected a single country. When you're done, click Next.


Quality

The Quality step allows you to target websites based on quality score.

The Quality Score is an average based on the actual ROI delivered to advertisers.

Bid

Now it's time to set your bid. The Banner Ads format uses a CPM pricing model, which means you're bidding per 1,000 views. A higher bid typically results in more traffic.

• Enter your bid in the Your Bid field.
• The Effective Bid is just a starting point; actual bids needed for higher traffic volumes are usually higher.
• It's best to increase your bid gradually to reach your desired traffic level.

You'll also see a Bid Range column, which can help guide your bid decision.

Click on Real-time Bid Analyzer to see traffic estimates based on OS and browser.

For example, selecting Windows/Chrome might show:

You can apply the suggested bid by clicking Set to my Ad.


Creative

This is where you create your ad. For Banner Ads, you’ll need at least one image and a destination URL (usually your tracker link or direct offer URL).

You'll need to fill out:

• Ad Name – Any name you choose
• Upload a Banner – Upload your image file (only 1 banner per campaign is allowed)
• Destination URL – Your campaign/offer link
• Traffic Source Type – Choose between Mainstream or Adult (you cannot select both)
• Frequency Filter – Also known as frequency capping; controls how often the same visitor will see your ad within a selected time frame

Tracking Macros

There are 10 available macros that you can use in your Campaign URL. These are:

• Traffic source - {BV_SRCID}
• Search Term / Contextual data (if applicable) - {BV_KEYWORD}
• Your Keyword - {BV_DBKEYWORD}
• Unique Click ID to use with server to server postback for conversion tracking - {BV_CLICKID}
• Campaign ID - {BV_CAMPID}
• Country, Alpha 2 - {BV_GEO}
• Your campaign's bid (in US$) - {BV_BID}
• Country - {BV_COUNTRY}
• Region - {BV_REGION}
• City - {BV_CITY}

There is also one additional macro that’s available for Contextual Pops only:

• Referring domain - {BV_DOMREF}

Creative Macros

Using these macros in your Ad (the Title and Description) will allow you to target these parts of your ad directly to the user viewing them. Use our various creative macros in order to turn your creative local and targeted.

• Country - {BV_COUNTRY}
• Region - {BV_REGION}
• City- {BV_CITY}

Example:

Ad Title: Live in {BV_REGION}, {BV_COUNRY}?

Description: Visit the museum in {BV_CITY}


If your visitor is in San Francisco, they will see:

Live in California, USA?

Visit the museum in San Francisco


Budget

Set your Daily Ad Budget to control how much you spend each day. This helps avoid accidental overspending due to mistakes or testing. Always set a daily (or total) budget during testing. Once the campaign is running smoothly, you can raise or remove it.

The minimum daily budget for Pop-Under ad campaigns is $5.

Once you are done with this, you can click on the Complete and Pause Campaign button (or Complete and Start Campaign if you want to start receiving traffic as soon as your campaign is approved).



Advanced Settings

Now, you’ve probably noticed there is an Advanced Settings tab here also, but we haven't had a chance to use it so far. That’s because you have to submit your campaign first, and then you’ll be able to access the Advanced Settings options.

Here is a list of all tabs in the Advanced Settings popup:

• Daily Ad Budget
• Geo Targeting
• Language Targeting
• Targeting
• OS / Browser
• Connection Type
• Carrier Targeting
• Quality Score
• Day Parting
• Subid Blacklisting
• Subid Whitelisting
• Bid Override
• Bid Automation
• Bid Automation Log
• Pin Code Data

So, once you are on the Manage Campaigns page, you’ll need to click on this button:

And then you’ll see additional options in a popup like this one:

You'll see a popup with additional options, some of which you've already seen, such as:

• Daily Ad Budget
• Geo Targeting
• Targeting
• Quality Score

But there are also new advanced features, including:


Language Targeting

Use this option only if it's crucial for your campaign. Activating language targeting will reduce your traffic volume.

Don’t forget to click Update to save your settings.

TIP: Only use language targeting when aiming for a specific audience within a country where that language is not the dominant one.

For example:

Targeting Spanish in the USA to reach Hispanic users makes sense.

Targeting English in the USA can unnecessarily limit reach and harm results



OS / Browser

Choose which operating systems and browsers you want to target.

Example: To target only mobile users, turn off all desktop OS and browsers.

You can also filter by version using the sliders next to each option.

Again, click Update after making changes.


Connection type

To target carrier/mobile traffic, use the Connection Type section.

Carrier traffic (3G/4G/LTE) is listed under Residential/Cellular (ISP).

Click Update when done.


Carrier Targeting

If you’ve selected only mobile devices under the OS / Browser tab, you’ll also have access to the Carrier Targeting tab.

In this tab, you’ll be able to select if you want to buy all mobile traffic, WIFI only traffic or Carrier only traffic.


Day Parting

If you want your ads to run only on specific days or hours, use Day Parting.

You can:

• Choose the time zone
• Enable/disable daylight saving
• Select specific days and hours

TIP: The timezone setting does not change the timezone of the campaign and it is only meant to allow you to set the required hours more easily.

Click Update Day Parting to apply changes.


Subid Blacklisting

BidVertiser passes traffic source IDs via the {BV_SRCID} macro in your URL.

If certain sources perform poorly, you can blacklist them here to stop receiving traffic from them.

Subid Whitelisting

Want to receive traffic only from specific subIDs? Use this to whitelist them.

Once you whitelist even one subID, your campaign will receive traffic only from those whitelisted IDs - all others will be blocked.


Bid Override

Use Bid Override for more control over specific subIDs:

• Increase the bid for top-performing subIDs (without affecting your entire campaign)
• Decrease bids for underperformers without blacklisting them

TIP: The importance of Subid tracking is crucial and can have a huge affect over campaign performance. Remember, not every Subid performs the same for every offer and focusing on Subid tracking will get your ROI to a new level.


Bid Automation

This tool lets you automate bidding and blacklisting based on your own rules.

You can enable:

• SubID Blacklisting
• SubID Automatic Bidding

Subid blacklisting

Automatically exclude subIDs based on:

• Conversion rate
• Cost per conversion

Examples:

• If a subID converts at 0.2%, and your target is 0.5% → it will be blacklisted
• If cost per conversion is $4, and your target is $2 → it will be blacklisted

You can also set:

• Timeframe: 1 week, 2 weeks, 3 weeks, or 1 month
• Minimum number of clicks required before the rule activates

SubID Automatic Bidding

This overrides your general campaign bid based on revenue performance.

Example:

• A subID generates $40 from 2000 clicks
• With an 80% factor, bid becomes: 40 / 2000 * 0.8 = $0.016

Lower factors = more profit but less traffic.
Higher factors = more traffic but lower margins.

NOTE: Before activating this feature, please make sure that your conversions are tracked correctly via the Global Postback and that you know what you are doing! Auto optimization will only be enabled once your Global Postback is active and after at least 1 conversion was recorded successfully.


Bid Automation Log

If Bid Automation made changes to your campaign, you’ll see them listed here.

TIP: Before activating Bid Automation, double-check that conversions are tracked properly via Global Postback. Only then will auto optimization work as expected.

 

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Manage Campaigns and Reports Page​

The two pages where you’ll find the most information about your campaign spent are the Manage Campaigns page and the Reports page.

Manage Campaigns Page​

Since there are many options available here, let’s start with the top bar:

First, you’ll see a time frame picker, where you can choose from predefined values such as:

• Today
• Yesterday
• Last 7 days
• This Month
• Last Month
• Last 30 days
• Select Date Range

If you want to pick custom dates, just select the start date from the first date picker field and the end date from the second one. After that, click the GENERATE button to pull the updated statistics.

Next, there’s the Filter button, which offers many options:

• Name Contains – Enter the word you want to filter by. Keep in mind the search is case-sensitive. For example, if you have a campaign that contains the word “Ad” and you search for “ad”, it won’t show any results.
• Traffic – Filter by Mainstream or Adult.
• Geos – Filter by one or more countries.
• Bid Range – Filter by minimum, maximum, or both.
• Type – Filter by ad format.
• Status – Filter by status (Running, Paused, Pending, etc.).
• Device – Choose between Mobile or Desktop.
• Editorial – Filter by moderation status: Approved Ads, Pending Review, or Declined Ads.
• Requests – Filter by the number of requests made by the network.
• Visits – Filter by min, max, or both.
• CTR – Filter by min, max, or both.
• Cost – Filter by min, max, or both.
• Archived – Show or hide archived campaigns.
• Total Conversions – Filter by the number of conversions (min, max, or both).
• Conversion Rate – Filter by conversion rate (min, max, or both).

Once you enter your filter values, click the Refresh button to update the list.

To clear all filters, click the Clear Filters button.

If you need to update multiple campaigns at once, you can use Bulk Actions. With this feature, you can:

• Change URL
• Archive Campaigns
• Set Bid
• Set Daily Cap
• Pause Campaigns
• Resume Campaigns
• Clear Whitelist
• Clear Blacklist

To do this, first select the campaign(s), then choose the desired action from the Bulk Actions dropdown menu.

For example, if you select Change URL, a popup will appear:

On the right-hand side, you’ll find the Create New Campaign button.

Below the top bar, there’s a navigation bar where you can choose how many campaigns to display per page. If you want to see them all, select ALL from the dropdown menu.

Now let’s look at the campaign rows. We’ll start with the first five columns:

Actions

There are six icons here:

• Rearrange – Change the order of campaigns in the list.
• Pause / Resume – Start or pause traffic for the selected campaign.
• Edit – Opens a popup where you can update general fields such as Campaign Name, Campaign URL, Traffic Type, and Frequency Filter.
• Duplicate – Create a copy of the selected campaign.
• Archive Campaign – Use this to archive the campaign.
• Advanced Settings – Opens a popup with additional fields (covered in previous posts).

Status

You’ll see four icons:

• Editorial Status – Indicates whether your campaign is Approved, Pending, or Rejected.
• Throttling – For the first 24 hours (max), your campaign’s exposure is limited for quality assurance. After that, limits are lifted, and the campaign gains full visibility.
• Campaign Health Analysis – Opens a popup with suggestions to optimize performance.
• Campaign Alerts – Displays issues, if any, with your campaign.

You can manage Throttling by clicking the icon. A popup will appear with control options.

Ad Format

Displays the selected Traffic Type (Mainstream or Adult) and Ad Format (e.g., Pop-Under Ads).


ID

Shows the internal campaign ID. This is helpful when contacting support.


Campaign Name

Self-explanatory



Now, let’s take a look at the remaining columns:

Your Bid

Displays the bid you entered when creating the campaign. You can change it directly here—just enter the new value and click the icon.

GEO

Displays the targeted countries. Click a country name to open a popup for edits.

Bid Requests

Number of auctions your campaign participated in, based on targeting—represents potential traffic.


CPM Imp.*

Billed views for your campaign (applies to video and banner ads only).


Visits

Number of users redirected to your landing page (Campaign URL).


Win Rate

Number of auctions your campaign won. A low win rate means you're losing most auctions and should consider increasing your bid.


Cost

Total spend for the selected time frame.


Daily Cap

Your set daily budget. You can change it directly from this field—enter a new value and click the icon.

Conversions

Shows the number of conversions tracked—assuming your Global Postback is properly set up.

Below the campaign list, there’s an Export button to download the campaign data in CSV format.

​

Reports Page​

Once your campaign starts receiving traffic, you’ll also be able to use the Reports page.


Daily Activity

This report includes six columns:

• Date – Default grouping field.
• Bid Requests – Number of available impressions/views per day.
• Visits – Number of visits acquired.
• Win Rate – Number of bids your campaign won. If low, consider increasing your bid.
• Cost – Daily spend.
• CPC – Average cost per click.
• Conversions – Number of conversions received that day.

You can select the date range using the time picker, and filter by campaign using the “Filter by Campaign” dropdown.

Click the GENERATE button to refresh the report.

To export the report, click the Export button at the bottom to download a CSV file.


Summary

The Summary report is simpler than Daily Activity—there are fewer columns and no campaign filtering.

To export, click the Export button at the bottom to download a CSV file.


Analytics

Similar to Daily Activity, but with drill-down filters above the form.

You can break down reports by:

• Day
• Hour
• SubID
• Device
• OS
• Browser
• Connection
• Country
• Region
• City
• Language
• ISP
  

If you choose the SubID report, it may look something like this:

Blocking Subid-s from report

When checking the performance of each Subid in your campaign, you can exclude (block) that Subid directly from this report, like this:

Overriding Subid bids from report

There also an option to enter the custom bid for every Subid, directly in this report:

Blocking ISP-s from report

When checking the performance on each ISP, there is also an option to exclude (block) it, directly from the report, like this:

Setting country bids from report

And the last useful function, is the option to change the bid per country, directly from this report:

TIP: If I had to choose just one report, I’d pick the Analytics report.

 

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How to Track Costs with BeMob Tracker​

As mentioned earlier, BidVertiser offers three pricing models:

• CPV (Cost Per View)
• CPM (Cost Per Mille, or Cost Per 1000 Impressions)
• CPC (Cost Per Click)

BidVertiser supports the following eight ad formats:

1. Direct Ads
2. Pop-Under Ads
3. In-Page Push Ads
4. Native Ads
5. Video Ads
6. Banner Ads
7. Push Ads
8. Contextual Pops

Pricing Models by Ad Format

Here's an overview of which pricing models are available for each ad format:

Ad Format	CPV​	CPM​	CPC​
Direct Ads	​	​	​
Pop-Under Ads	​	​	​
In-Page Push Ads	​	​	​
Native Ads	​	​	​
Video Ads	​	​	​
Banner Ads	​	​	​
Push Ads	​	​	​
Contextual Pops	​	​	​

As you can see, every ad format only supports one pricing model. So, let’s see how you can set up your ad campaigns in your tracker so it tracks costs accurately (minus the clickloss, of course).


Direct ads campaigns with CPV pricing model

When setting up your Direct Ads campaign in BeMob, select Auto under the Cost model field. This will allow BeMob to pull the cost data automatically based on the CPV pricing.

Pop-Under campaigns with CPV pricing model

Similarly, when creating a Pop-Under campaign, select Auto as the Cost model. This ensures accurate cost tracking for this view-based format.

Banner ads campaigns with CPM pricing model

You cannot track impressions in your tracker. CPM (impression-based) costs are only visible on your traffic source and are not passed to your tracker. In the future, some trackers may offer BidVertiser cost integration, but for now, the only way to track CPM costs is to update them manually.


Table overview

Here’s a summary of how to track costs for each pricing model and ad format in @BeMob:

Ad Format	CPV​	CPM​	CPC​
Direct Ads	Auto​	​	​
Pop-Under Ads	Auto​	​	​
In-Page Push Ads	​	​	Auto​
Native Ads	​	​	Auto​
Video Ads	​	n/a​	​
Banner Ads	​	n/a​	​
Push Ads	​	​	Auto​
Contextual Pops	Auto​	​	​

TIP: For most ad formats, selecting Auto as the cost model in BeMob will ensure accurate cost tracking — as long as the pricing model is either CPV or CPC.

 

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How to Track Costs with Skro Tracker​

Let’s walk through how to track campaign costs using Skro Tracker.


Direct ads campaigns with CPV pricing model

When creating a new Direct Ads campaign in Skro, make sure to select Auto under the Cost model. This enables automatic cost tracking based on the CPV model.

Pop-Under campaigns with CPV pricing model

For Pop-Under campaigns, also select Auto under the Cost model. Skro will handle the cost data automatically for CPV-based campaigns.

Banner ads campaigns with CPM pricing model

You cannot track impressions in your tracker. CPM (impression-based) costs are only visible on your traffic source and are not passed to your tracker. In the future, some trackers may offer BidVertiser cost integration, but for now, the only way to track CPM costs is to update them manually.


Table overview

Here’s a summary of how to track costs for each pricing model and ad format in @Skro:

Ad Format	CPV​	CPM​	CPC​
Direct Ads	Auto​	​	​
Pop-Under Ads	Auto​	​	​
In-Page Push Ads	​	​	Auto​
Native Ads	​	​	Auto​
Video Ads	​	n/a​	​
Banner Ads	​	n/a​	​
Push Ads	​	​	Auto​
Contextual Pops	Auto​	​	​

TIP: For most ad formats, choosing Auto as the cost model will ensure Skro tracks costs accurately — as long as the pricing model is CPV or CPC.

 

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How to Track Costs with MaxConv Tracker​

The last tracker we'll cover is MaxConv.


Direct ads campaigns with CPV pricing model

When creating a new Direct Ads campaign in MaxConv, make sure to select Auto under the Cost model. This ensures that costs are automatically tracked based on the CPV model.

Pop-Under campaigns with CPV pricing model

For Pop-Under campaigns in MaxConv, also select Auto under the Cost model. This enables accurate cost tracking without the need for manual updates.

Banner ads campaigns with CPM pricing model

You cannot track impressions in your tracker. CPM (impression-based) costs are only visible on your traffic source and are not passed to your tracker. In the future, some trackers may offer BidVertiser cost integration, but for now, the only way to track CPM costs is to update them manually.


Table overview

Here’s a summary of how to track costs for each pricing model and ad format in @MaxConv:

Ad Format	CPV​	CPM​	CPC​
Direct Ads	Auto​	​	​
Pop-Under Ads	Auto​	​	​
In-Page Push Ads	​	​	Auto​
Native Ads	​	​	Auto​
Video Ads	​	n/a​	​
Banner Ads	​	n/a​	​
Push Ads	​	​	Auto​
Contextual Pops	Auto​	​	​

TIP: For most ad formats, selecting Auto as the cost model in MaxConv will handle the cost tracking automatically — as long as the ad format supports CPV or CPC.