Case Study ⚛️ How Frequency Capping Has Affected My Conversion Rate and CPA? [Galaksion test]

[dood]

In his last follow along, @noisyboy complained about getting only one third of unique traffic in his campaign.

Galaksion was quick to respond that the default frequency setting of 3/24 is the best setting you can choose, according to their tests.

The setting you asked about defines the number of impressions (capping) per specific time period (frequency) to one particular user. For example, with capping/frequency 1/24, a user will see your ad one time every 24 hours. Our specialists analyzed many campaigns and found that the best capping is 3/24 or even more. Conversion is made only after 3–5 impressions of one ad.

@Tamas also mentioned this:

On average, people need to see an online ad about 7 times before they take action or remember the brand. This concept, known as the "Rule of 7," is widely cited in marketing.

The only thing I could do - test this

I’ve created one CPM campaign on Galaksion in one geo and with only one whitelisted zone. CPM bid will be the same all the time. The only thing I will change - is the