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“The Target Audience is 96% of the World’s Population”: How to Profitably Promote Utilities Offers in 2024

RollerAds

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Studies show that people spend around 6 to 7.5 hours per day using their phones. On top of that, almost everyone (about 96.5%) goes online using their smartphones. This creates a great opportunity to promote offers and apps designed for mobile devices, like useful utility apps, also known as utilities.

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People's needs for these kinds of apps don't tend to change much over time. For example, sometimes websites get blocked, so people need a VPN app to access them. And some websites can spread viruses, so a good antivirus app is really important. We looked at the most popular push notification tools and In-Page Push ad options for different devices in 2024.

iOS​

Let's talk about Apple users first – this is the most valuable and profitable audience segment. Statistics show that most people with money in Tier-1 and Tier-2 geos and cities use Apple products like iPhones and iPads.

For these Apple device users, you can safely promote two popular types of utility apps through InPage Push notifications: VPN apps and antivirus apps.

VPN​

Geos: USA and Japan

In Japan, about 69% of the market uses iPhones and other iOS devices. In the
 
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