“The Target Audience is 96% of the World’s Population”: How to Profitably Promote Utilities Offers in 2024

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Studies show that people spend around 6 to 7.5 hours per day using their phones. On top of that, almost everyone (about 96.5%) goes online using their smartphones. This creates a great opportunity to promote offers and apps designed for mobile devices, like useful utility apps, also known as utilities.

People's needs for these kinds of apps don't tend to change much over time. For example, sometimes websites get blocked, so people need a VPN app to access them. And some websites can spread viruses, so a good antivirus app is really important. We looked at the most popular push notification tools and In-Page Push ad options for different devices in 2024.

iOS​

Let's talk about Apple users first – this is the most valuable and profitable audience segment. Statistics show that most people with money in Tier-1 and Tier-2 geos and cities use Apple products like iPhones and iPads.

For these Apple device users, you can safely promote two popular types of utility apps through InPage Push notifications: VPN apps and antivirus apps.

VPN​

Geos: USA and Japan

In Japan, about 69% of the market uses iPhones and other iOS devices. In the