Case Study ⚛️ How Frequency Capping Has Affected My Conversion Rate and CPA? [Galaksion test]

In his last follow along, @noisyboy complained about getting only one third of unique traffic in his campaign.

Galaksion was quick to respond that the default frequency setting of 3/24 is the best setting you can choose, according to their tests.

Galaksion said:

The setting you asked about defines the number of impressions (capping) per specific time period (frequency) to one particular user. For example, with capping/frequency 1/24, a user will see your ad one time every 24 hours. Our specialists analyzed many campaigns and found that the best capping is 3/24 or even more. Conversion is made only after 3–5 impressions of one ad.

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@Tamas also mentioned this:

Tamas said:

On average, people need to see an online ad about 7 times before they take action or remember the brand. This concept, known as the "Rule of 7," is widely cited in marketing.

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The only thing I could do - test this

I’ve created one CPM campaign on Galaksion in one geo and with only one whitelisted zone. CPM bid will be the same all the time. The only thing I will change - is the