If you’ve been in the affiliate marketing world for a while now, chances are you’ve heard of in-page push notifications. You might actually have experienced them yourself without realizing it!

But what is in-page push notification traffic and why should you use it? Can you make more money out of it? Let’s find out.

What is In-Page Push?​

The in-page push notification format has been proven to be effective for marketers who wish to reach users who have previously ignored their messages. This can be attributed to its high view-ability and unobtrusive nature.

In-page push ads are actually banner ads that pop up on publishers’ websites, at the same time following the look and feel of the traditional push notification ads. They appear on the corners of publishing websites when viewed on a desktop, and at the bottom or top of the screen when viewed on a mobile device.

Just like classic push notifications, an in-page push ad contains the following:
  • A square image, with a minimum of 190x190 pixels
  • A short title
  • Additional ad description/text
It is paid on a CPC basis: advertisers only pay for users that actually interact with the ad, making it a cost-effective ad format.


What Makes In-Page Push Ads Effective?​

There are several reasons why this ad format is highly effective, but let's narrow it down to the top three:

No device restrictions​

Unlike classic push notifications that cannot be shown on iOS devices, in-page push can be displayed on all devices, for as long as it has a browser that can display websites.

It looks like a notification​

Even if it's a banner ad, it looks like a notification. This eliminates banner blindness that is so prevalent today. As a result, in-page push ads typically get a higher click-thru rate than banner ads and push notification ads combined.

Subscription is not necessary​

The biggest problem we've encountered recently is that browsers, particularly Google Chrome, released updates that silence notifications. And since website notifications have been muted, we are getting fewer and fewer classic push notification subscribers.

The freshness of the user base has a big impact on conversion rates. Fewer fresh subscribers mean tighter competition and higher click prices for classic push notification ads.

On the other hand, in-page push ads are generating millions of ad requests as thousands of new website publishers sign up. As such, you'll have access to more traffic at a much cheaper price!

Tips on Using In-Page Push Ads​

By now, you might actually be on the verge of trying in-page push ads out. Before you do, here are some tips that will help you generate more profit and avoid costly mistakes:

1. Test offers that performed well with classic push notifications​

If the offer worked in classic push notifications, it has a good chance of performing well with in-page push, too.

2. Separate campaigns based on device​

Does your offer accept iOS devices? If it does, then create a separate campaign targeting iOS users. In-page push ads are new to their eyes, making them more responsive to the ad.

3. Use emojis​

Emojis add a pop of color and emotion to the ad, further catching the user's attention. This increases the probability of your ad being clicked, even if a couple more in-page push ads appear at the same time as yours.


4. Split-test between stock and user-generated images​

Offers that work well with stock images include Casino, Nutra, and eCommerce. Conversely, offers that perform better with pictures that look like they've been taken using a camera phone are Adult, Dating, and Sweepstakes.

If you're running Mobile Apps and Anti-virus offers, logos and icons signifying warnings and software notifications work best.

What are you waiting for? Try In-Page Push today!

In-page push notifications are one of the most cost-effective ad formats in advertising today. It's affordable and still fairly new, making it a popular choice for advertisers who want to reach their audience where they spend time online—on websites that they actually visit!

If you’re ready to try it out, just look for ad networks that offer push notification ads. If they have the classic version, chances are they also have in-page push notification ads in their arsenal. Click here to see a list of recommended Push Notifications Ad Networks.