Welcome to the dynamic world of affiliate marketing! Whether you’re a seasoned pro or just starting out, navigating the slang can sometimes feel like learning a new language
To help you get up to speed, we (Affiliate Dragons) have compiled a list of common affiliate marketing terms and their meanings:
CPA (Cost Per Action)
A payment model where affiliates earn a commission each time a visitor completes a specific action, such as filling out a form or downloading an app.
CPC (Cost Per Click)
A payment model where affiliates earn money each time a visitor clicks on their promotional link, regardless of whether the visitor makes a purchase.
CPM (Cost Per Mille)
A payment model where affiliates earn money for every 1,000 impressions or views of their promotional content. This model is more common in display advertising.
CTR (Click-Through Rate)
The percentage of people who click on an affiliate link out of the total number of people who viewed the link. A higher CTR indicates more effective ad copy or placement.
EPC (Earnings Per Click)
A metric that shows the average earnings affiliates make per click on their links. It helps affiliates evaluate the performance of different campaigns or offers.
PPC (Pay-Per-Click)
A marketing model where advertisers pay a fee each time their ad is clicked. Affiliates often use PPC advertising to drive traffic to their own websites or directly to merchant offers.
SEO (Search Engine Optimization)
The practice of optimizing content to rank higher in search engine results. Affiliates use SEO to increase organic traffic to their websites, enhancing visibility and potential conversions.
Two-Tier Program
An affiliate program that allows affiliates to earn commissions not only on their own sales but also on the sales made by affiliates they refer to the program.
By familiarizing yourself with these key terms, you'll be better equipped to navigate the affiliate marketing landscape and maximize your earning potential
To help you get up to speed, we (Affiliate Dragons) have compiled a list of common affiliate marketing terms and their meanings:
CPA (Cost Per Action)A payment model where affiliates earn a commission each time a visitor completes a specific action, such as filling out a form or downloading an app.
CPC (Cost Per Click)A payment model where affiliates earn money each time a visitor clicks on their promotional link, regardless of whether the visitor makes a purchase.
CPM (Cost Per Mille)A payment model where affiliates earn money for every 1,000 impressions or views of their promotional content. This model is more common in display advertising.
CTR (Click-Through Rate)The percentage of people who click on an affiliate link out of the total number of people who viewed the link. A higher CTR indicates more effective ad copy or placement.
EPC (Earnings Per Click)A metric that shows the average earnings affiliates make per click on their links. It helps affiliates evaluate the performance of different campaigns or offers.
PPC (Pay-Per-Click)A marketing model where advertisers pay a fee each time their ad is clicked. Affiliates often use PPC advertising to drive traffic to their own websites or directly to merchant offers.
SEO (Search Engine Optimization)The practice of optimizing content to rank higher in search engine results. Affiliates use SEO to increase organic traffic to their websites, enhancing visibility and potential conversions.
Two-Tier ProgramAn affiliate program that allows affiliates to earn commissions not only on their own sales but also on the sales made by affiliates they refer to the program.
By familiarizing yourself with these key terms, you'll be better equipped to navigate the affiliate marketing landscape and maximize your earning potential
