Why use trackers (Voluum, Binom, RedTrack) for tracking ads on Google AdSense or Facebook Ads? 🤔

[vanderspiegel]

Hey everyone!

I’ve been wondering why people use trackers like Voluum, Binom, or RedTrack to track ads on platforms like Google AdSense or Facebook Ads when these platforms already have their own built-in analytics tools?

Are there any real advantages to using these trackers over the native tracking options, especially if you're not using redirects?

I’d really appreciate any insights or