- Joined
- Feb 3, 2021
- Messages
- 84
Future? Nope, the video is here!
Digital marketing evolves according to society's needs and interests. It’s a fact that people pay more attention to video content than text, so indeed, we are visual thinking customers empowered with skills that enable us to search, compare and purchase a product online effectively. This way, companies have to improve their assets to elaborate the appropriate strategies to find the right audience for their products and services.
Very well, let’s check together some statistics that will help us to understand the digital ecosystem nowadays.
Statistics about how video ads can impact customers' behaviors:
Digital marketing evolves according to society's needs and interests. It’s a fact that people pay more attention to video content than text, so indeed, we are visual thinking customers empowered with skills that enable us to search, compare and purchase a product online effectively. This way, companies have to improve their assets to elaborate the appropriate strategies to find the right audience for their products and services.
Very well, let’s check together some statistics that will help us to understand the digital ecosystem nowadays.
Statistics about how video ads can impact customers' behaviors:
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- 69% prefer to watch a short video to learn about a product or service a compared to articles, infographics, e-books, etc.
- People watch an average of 18 hours of online video per week, which is a 52% increase in the last two years.
- People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.
