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Stuck in optimization at -16% Negative Roi

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MartinB

Super Contributor
Joined
Sep 20, 2021
Messages
525
Hi folks, I'm working (I think) quite good through my process of otpimization.
But I feel like I don't know what else to optimize after the 5th round of campaign.


I took inspiration from the @Nick s tutorial:

This night I managed to go from -27% to -16% and I feel that the green field is very close.

S1wAHaF.png


I have 2 offers running inside this campaign, both performing quite the same. So I let them running both.
One Geo targeting. Direct link. No landing involved.

I feel I should optimize something here but do not know how:

ISP:
zR9UoS2.png


How can i turn MTN Nigeria and GLobacom profitable?

Connection type:
rROEFsx.png


I feel there is a huge opportunity also in here but I'm not really sure how to make it work.

Any advice from the gurus here folks in order to make it work to the green field?

Device model: all Green

Device Type:
BhWJp6l.png


Same here, I feel if I optimize the smartphone, it can be a huge win...but not sure how.

OS version:
6tdWXbk.png


Browser version:
I9Mkkr3.png


Should I cut the Chrome Mobile 70 or maybe not? Maybe it's linked
 
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