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Step 10 - Analyzing Your PopAds Campaigns using BeMob

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"The WebsiteID is the individual website that is generating the pops that we are buying." So confusing for me. Please explain how a website generates a pop? Does the Smartlink prompt this?
 
hi, Luke. I'm noticing a ~75% cost discrepancy where BeMob records significantly higher spend ($8.94) than my actual PopAds dashboard ($5.07), they asre same zone. and I use zeydoo's smartlink offer. How can I fix it?
 
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