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Guide How to Calculate Clickloss Percentage on Zone/Source Level?


Super Contributor
If you run PPV traffic, then you might have already faced clickloss issues in the past. Clickloss is basically a discrepancy between the amount of traffic you paid for and what you received. Lord @Nick explains it in-depth in his guide here: The Ultimate Guide to Clickloss.

So, I was recently trying out a new traffic source and Clickloss% was so bad (around 40%). So for every $100 worth of traffic I purchased, I was getting only $60 worth of traffic. That's bad. So I had to block zones with a very percentage of clickloss for me to be able to continue
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