STEP 1 - What is Affiliate Marketing

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When learning something new, it’s always good to go through some theory first. So, before we begin, let's go over some basic terms.

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing where a business rewards individuals (affiliates) for driving traffic or sales to the business through their marketing efforts.

Here's how it typically works:

• Affiliate: This is the person promoting a product or service. They could be a blogger, social media influencer, website owner, or anyone with an audience.
• Merchant or Business: This is the entity that sells the product or service. They set up an affiliate program to encourage others to promote their products.
• Affiliate Link or Code: The affiliate is given a unique tracking link or code that they use in their content. This link helps the business track which sales or leads came from the affiliate.
• Promotion: The affiliate promotes the merchant's products or services through various channels like their website, social media, email marketing, etc. They might write reviews, create content, or directly endorse the products.
• Commission: When a customer makes a purchase or performs a desired action (like signing up for a service) through the affiliate's unique link or code,