Hi everyone,
I'm facing a challenge with ZeroPark (maybe it's because I started with PropellerAds and i'm more used to the way they are doing it).
I'll explain a little of my journey and then get to the question part.
I got a whitelist from ZeroPark and started promoting.
5 sources, 90% of traffic came from 1 source. ROI 105% on that source without optimization. With optimization EPC was 0.15
The bid was 0.065 and I won 15%. Fast forward a few days, win rate dropped to 4% (thursday). Last 3 days, win rate is 1%, even though I increased bid up to 0.13
1st Question - can this be due to Black Friday promotions and it will drop again on Tuesday? GEO is Tier2
Once traffic stopped from that source, I ran a RON campaign and saw that 2 other sources get me conversions (although at a slight loss).
Both sources have 500+ targets and when I run a campaign, most of them get 1-5 clicks and I'm out of 20$ with 2 - 3 conversions all from different targets that had 1-5 clicks each.
2nd Question - How can I optimize that? Because when there are 1000 targets
I'm facing a challenge with ZeroPark (maybe it's because I started with PropellerAds and i'm more used to the way they are doing it).
I'll explain a little of my journey and then get to the question part.
I got a whitelist from ZeroPark and started promoting.
5 sources, 90% of traffic came from 1 source. ROI 105% on that source without optimization. With optimization EPC was 0.15
The bid was 0.065 and I won 15%. Fast forward a few days, win rate dropped to 4% (thursday). Last 3 days, win rate is 1%, even though I increased bid up to 0.13
1st Question - can this be due to Black Friday promotions and it will drop again on Tuesday? GEO is Tier2
Once traffic stopped from that source, I ran a RON campaign and saw that 2 other sources get me conversions (although at a slight loss).
Both sources have 500+ targets and when I run a campaign, most of them get 1-5 clicks and I'm out of 20$ with 2 - 3 conversions all from different targets that had 1-5 clicks each.
2nd Question - How can I optimize that? Because when there are 1000 targets
