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Push traffic in 2021. Is it worth it?

White Label DSP


Active Member
Jan 28, 2021

Some affiliates like to remember the golden days of push notifications: the beginning of 2018, no major restrictions, cosmic ROI… Experienced market players, however, understand that the push format is still working and promising.

And we agree with the above!
Push-notification is one of the most profitable traffic sources for many verticals in Galaksion: e-commerce, utilities, nutra, applications, browser extensions, sweepstakes, dating, finance.

There are two things to consider when working with push:
— Strict browser policy. Built-in adblocks, silent requests, and other attempts to improve the user experience are not destiny for push notifications. Experience shows that
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