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iOS 14 is coming. What does this mean for tracking?

CPV Lab Pro


As you probably already found out, there is a real craziness these days about the launch of iOS 14 in 2021 and about the anti-tracking options that it will bring through their Intelligent Tracking Prevention.

From what we could find out so far, the war is with Facebook. ⚔️

Long story short, if you are running campaigns on Facebook Ads, data available from iOS 14 devices in Facebook Ads Manager will be limited:
  • no more age, gender, region, and placement
  • there will also be a delay in conversion reporting of up to 3 days
  • some data will be only
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