iOS 14 is coming. What does this mean for tracking?

[CPV Lab Pro]

As you probably already found out, there is a real craziness these days about the launch of iOS 14 in 2021 and about the anti-tracking options that it will bring through their Intelligent Tracking Prevention.

From what we could find out so far, the war is with Facebook.

Long story short, if you are running campaigns on Facebook Ads, data available from iOS 14 devices in Facebook Ads Manager will be limited:

• no more age, gender, region, and placement
• there will also be a delay in conversion reporting of up to 3 days
• some data will be only estimated based on statistical modeling

All these will be affecting targeting, reporting and ultimately the performance of campaigns at Facebook Ads level. Retargeting and dynamic remarketing will definitely become more difficult on Facebook.

But what about the tracking of your campaigns with a tracker?

Well, from the information gathered in the simulations we did so far we found out that tracking in CPV Lab Pro is NOT affected in any way by these changes! Tracking in CPV Lab Pro will work in the same way as before, conversions will be reported correctly and in real-time to the tracker