- Joined
- May 7, 2018
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- 5,047
If you thought clickloss was bad, wait until you find out what I discovered last week…
When I was doing a traffic analysis for a subset of my @PropellerAds campaigns, I pulled data from the PropellerAds API (spend/impressions/clicks grouped by campaign_id and zone_id) and matched it up with the data I have in my database. The process was rather painless since the API doesn’t have paging anymore.
With the API data joined to the data in my database I was able to build a table with the intent to analyze clickloss by campaign and zone.
The table looks like this:
The average clickloss over all the campaigns and zones analyzed is just 2.9%.
You might notice something very odd in the data above, however. The zones with no or nearly no clickloss have a pretty significant difference in cost, which I’ll be referring to as “costloss”
.
What could this be?
If you’re not familiar with clickloss, make sure you read all about it here. In a nutshell, clickloss is when you’re not tracking as many clicks as you’ve bought… they’re “lost”. Naturally, when you have clickloss, you have some costloss because your tracker wasn’t
When I was doing a traffic analysis for a subset of my @PropellerAds campaigns, I pulled data from the PropellerAds API (spend/impressions/clicks grouped by campaign_id and zone_id) and matched it up with the data I have in my database. The process was rather painless since the API doesn’t have paging anymore.
With the API data joined to the data in my database I was able to build a table with the intent to analyze clickloss by campaign and zone.
The table looks like this:
The average clickloss over all the campaigns and zones analyzed is just 2.9%.
You might notice something very odd in the data above, however. The zones with no or nearly no clickloss have a pretty significant difference in cost, which I’ll be referring to as “costloss”
.What could this be?
If you’re not familiar with clickloss, make sure you read all about it here. In a nutshell, clickloss is when you’re not tracking as many clicks as you’ve bought… they’re “lost”. Naturally, when you have clickloss, you have some costloss because your tracker wasn’t
