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In online marketing, finding new customers can be a real challenge. But Google Ads has an awesome feature called Lookalike Audiences that can help you out. It allows you to reach users who are similar to your existing customers, making your advertising campaigns more effective. In this article, the YeezyPay team, a service that provides trusted agency accounts for working with Google Ads, will share a simple guide on how to use Lookalike Audiences to find new customers or leads.
Lookalike Audiences is a targeting feature that allows Google Ads to find users whose characteristics and behavior are similar to those chosen by the affiliate from an existing original audience.
Sources for your initial audience:
What are Lookalike Audiences in Google Ads?
Lookalike Audiences is a targeting feature that allows Google Ads to find users whose characteristics and behavior are similar to those chosen by the affiliate from an existing original audience.
Sources for your initial audience:
- Client lists: You can upload a list of email addresses or user IDs of your existing clients.
- Website data: Use data from Google Analytics, Google Ads Tag, or Ads Data Hub to create an audience of users who have visited your website or taken certain actions on it.
- Application data: If you have a mobile app, you can use data from Firebase or other software to attract an audience to your app.
- YouTube channel data:
