How to Supercharge Push Campaigns During the Hockey Championship

[Kadam]

There are many sporting events throughout the year, but it’s important to distinguish the major ones that engage a large audience. The Ice Hockey World Championship is a grand sporting event that brings together millions of fans around the world. In 2023, its audience reached 1.6 billion people on TV and digital platforms!

Did you know that for advertisers in the iGaming vertical, this is a unique opportunity to attract active users involved in sports betting? Our analysts record a significant increase in push traffic during major sports events in the Bettingvertical — over 4.5 billion impressions. Sounds impressive!

How not to miss the moment? Let’s break down the key GEOs, best launch strategies and make sure to save the event to your calendar:

Tournament dates: May 9–25, 2025.

Read the universal checklist for iGaming push and save it — it will come in handy!

TOP GEOs with maximum engagement​

First and foremost, the effectiveness of your push advertising directly depends on the geography of the audience, since in some countries hockey is consistently popular, while in others interest spikes sharply during tournaments. It’s important to clearly understand which countries to target so you don’t waste your budget. Let’s look at win-win GEO options for this event.