Hands up who enjoyed the spikes during the World Cup? 💵📈The fun doesn’t have to end there.

[Adcash]

Welcome to September and the golden hour for sports traffic. ️

The NFL has just kicked off, F1 is deep into its calendar, and the NBA and NHL are building hype ahead of the new season. MLB is heading into the postseason, while Europe's domestic football leagues are already underway and the Champions League is getting started.

For affiliates, the next three months bring a rare overlap of major sports, with huge audiences tuning in across multiple markets. And with so many events happening at once, there are plenty of opportunities to tap into.

Countries to Target​

With so many sports in play, there’s no single list of GEOs that will work for every campaign. But there are a few reliable starting points.

For North American sports, the USA and Canada are natural choices. NFL and NBA are also growing in popularity across Europe, making the UK, Germany, France, and Spain worth testing.

For football and F1, focus on the major European traffic markets, alongside football-heavy countries such as Mexico and Brazil.

To make planning easier, Adcash has created a sports calendar covering all the major events in one place. Bookmark it and keep