If you’re an affiliate marketer and you still haven’t jumped into the native push notifications bandwagon, now is the time to do so. And if you want to test the waters, one of the best places to start as any is Adcash
What is Adcash? It is an ad network that has been around since 2007, providing multiple ad formats for advertisers to choose from. To date, this traffic network has an inventory of 200 million unique users, and gets an average of 250 thousand conversions per day.
Thirteen years in the business is long enough for new advertisers to be confident that this traffic network will not be leaving anytime soon. Let’s have a look at its features.
Adcash Push Notification Features
When it comes to quality, push notification ads can be considered as the leader. When ads are “pushed” to their devices, they don’t actually look like ads. Instead, they look like typical app notifications, hence it doesn’t disrupt the user experience. This minimizes ad blindness and increases click-through rates.
Zero Ad Fraud
Advertisers are guaranteed to receive real users 99.9% to 100% of the time. This is due to the fact that this format requires a user to opt-in to receiving notifications first. This ad format requires the user to interact with it, whether to close the notification or to click on the ad. This, in effect, guarantees human engagement.
More Ways to Attract Your Audience
Although push notification ads are generally considered a subcategory of native ads, Adcash created a separate option to create push messages so that advertisers can use additional features. Some additional features are:
- Being able to use emojis to catch the user’s attention and make the ad look organic;
- The availability of a button with a CTA (for desktop notifications);
- An additional banner image that becomes visible when the user swipes the notification (for mobile devices).
This network addresses the concerns of advertisers for traffic supply by having millions of unique users in their inventory, with more getting added every day. Their source of push messages inventory are their exclusive publishers, as well as the more than 200 Supply Side Platforms they have partnered with.
Fast Campaign Creation
When promoting offers, time is of the essence. This is why Adcash created the Express Campaign creation, which helps you set-up new campaigns in a matter of minutes. All the adjustments you need to make in a campaign are shown on a single page.
However, if you want to be able to be thorough in all aspects of your campaign, you can always use the Advanced Campaign Creation option.
In order to receive the best traffic most likely to respond to your ad, you should target your audience properly. You can do this with the help of the Advanced Targeting options. The following can be adjusted:
- Supply Sources - these are the sources of your push traffic. You can choose to use traffic from Adcash and any of the 200 supply sources.
- User Interests - choose between 26 niche categories that users are known to be interested in.
- Browsers and browser language
You can schedule when ads appear, based on days of the week and time of day. It is also possible to place a cap on the number of times a specific zone can show your ad in a span of 24 hours. The minimum is 1,000 times a day.
Real-Time Tracking and Reporting
Tracking the status of your campaign is an important aspect of advertising. As such, this ad network provides advertisers real-time reporting of all your ads' performance. Adcash stores up to six months' worth of data on its platform. You can also download two months’ worth of reports at a time.
If you’re a new affiliate marketer and are still trying to learn the ropes, Adcash can help you out with their campaign recommendations. This is a new feature wherein the platform checks the campaign’s performance and then analyses it based on experience and the history of similar campaigns.
You can be confident that Adcash can handle not just the millions of campaigns in their platform, but also the flow of traffic and the firing back of data. They safeguard the company’s (and the advertisers’) success by using 17 Terabytes of RAM for the existing data platform, up to 1,500 servers worldwide, and up to 6,000 CPU cores. All of these are employed to handle more than 90 billion requests per month.
Adcash Tracking Tokens
Adcash offers a variety of tracking tokens you can use to help track and optimize your campaign. Here is a complete list:
|Tracking Token||Adcash Token Definition|
|[zone]||An encrypted ID of traffic source with Sub1 and Sub2 (represents zone-sub1-sub2 encrypted).|
|[clickid]||Unique Click ID.|
|[advertiser]||Advertiser profile ID in Adcash system.|
|[timestamp]||Cache buster. Time in seconds since Epoch (aka. Timestamp).|
|[campaign]||Current campaign ID in Adcash system.|
|[country]||ISO 3166-1 country code of the user.|
|[lang]||Browser main language.|
|[redirection_cost]||Displays a cost-specific redirection for advertiser:|
For CPM payout - a price of a single impression that caused redirection.
For CPC payout - a click price
For a Mixed Payout - a calculated combination of all the payouts
For a CPA payout of any action type - 0.00
For CPA Target - a price of a single impression that caused a redirection.
|[user_timezone]||Time zone passed based on the IP of the click.|
1 - Cable/DSL
2 - WI-FI
3 - everything else
|[ip]||An IP address of the device making the ad request.|
|[device_make]||Manufacturer of Device.|
|[mzone]||Zone ID without SubIDs|
|[currency]||Currency ISO code:|
Adcash Payment Options
Advertisers can choose between manual payment and automatic payment.
- Automatic payment - as the name implies, the registered payment mode is charged automatically once the account has reached the minimum defined amount.
- Manual payment - also called one-time payments, this is the prepaid option. Account-holders need to top-up their accounts in order to start running campaigns. Once the account spent all the funds, account holders need to top up manually again.
You can add funds to your account using any of the following:
- Visa or Mastercard credit/debit card
- Bank transfer
The minimum payment required for automatic transfers is $25, while the minimum for manual payments is $100.