- Joined
- May 2, 2018
- Messages
- 3,083
Guys,
are you using Google Analytics 4?
I do have it installed for some time on most of my sites. I'm sure if you saw this:
Have you noticed a lot of discrepancies when you compare for example data in your Facebook campaigns and GA4 reports?
I know that might be due to the consent popup (where people reject tracking), but for some of my sites, the consent rate is above 75% (people who click Allow).
And when I check the data, for example bought like 1000 clicks with Facebook ads, and only like 250 reported in GA4. (so only like 25%)
When I was using Universal Analytics I never had such big differences
are you using Google Analytics 4?
I do have it installed for some time on most of my sites. I'm sure if you saw this:
Google Analytics 4 has replaced Universal Analytics - Analytics Help
Last updated: June 18, 2024 Urgent: Starting on July 1, 2024, you will lose access to Universal Analytics data in the interface and the API, and via any product integrations like Go
support.google.com
Have you noticed a lot of discrepancies when you compare for example data in your Facebook campaigns and GA4 reports?
I know that might be due to the consent popup (where people reject tracking), but for some of my sites, the consent rate is above 75% (people who click Allow).
And when I check the data, for example bought like 1000 clicks with Facebook ads, and only like 250 reported in GA4. (so only like 25%)
When I was using Universal Analytics I never had such big differences
