RichardNewman
Lurker
- Joined
- Oct 15, 2018
- Messages
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The Federal Trade Commission recently announced that it is retaining the CAN-SPAM Act in its current form following a regulatory review of its provisions and request for public comment on three issues.
The first, whether to expand or contract the categories of messages that are treated as “transactional or relationship messages.” The second, whether to shorten the time period for processing opt-out requests. The third, whether to specify additional activities or practices that constitute “aggravated” violations.
The Commission has now concluded that substantive modifications to the Act are not warranted.
Businesses that send commercial marketing emails bust ensure that they comply with the CAN-SPAM Act and state anti-SPAM legislation, such as California Business and Professional Code §17529.
What is the CAN-SPAM Act?
The Act became effective in 2004. It regulates the transmission of commercial email messages and authorizes the Federal Trade Commission to issue regulations concerning certain provisions of the Act. The federal CAN-SPAM Act provides rules for commercial email, gives recipients the right to have marketers stop emailing them and sets forth penalties for violations.
The Act covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which
The first, whether to expand or contract the categories of messages that are treated as “transactional or relationship messages.” The second, whether to shorten the time period for processing opt-out requests. The third, whether to specify additional activities or practices that constitute “aggravated” violations.
The Commission has now concluded that substantive modifications to the Act are not warranted.
Businesses that send commercial marketing emails bust ensure that they comply with the CAN-SPAM Act and state anti-SPAM legislation, such as California Business and Professional Code §17529.
What is the CAN-SPAM Act?
The Act became effective in 2004. It regulates the transmission of commercial email messages and authorizes the Federal Trade Commission to issue regulations concerning certain provisions of the Act. The federal CAN-SPAM Act provides rules for commercial email, gives recipients the right to have marketers stop emailing them and sets forth penalties for violations.
The Act covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which
